The D & AD 2019 Adidas brief was to encourage teenage girls to play a selection of sports they have been pushed away from playing due to the lack of equality that surrounded them. I choose the sport tennis inspired by Billie Jean Kings fight for equality and told her story through a projected reel, showing the fight she put up in order for women to receive equal pay in tennis. Reminding young girls why it's important to continue to play, inspiring those who don't already to join and also underlining the continuing fight for women to fight for equality and equal pay.
Adidas logo drop experiment.
Video projected using Octane light onto a tennis court modelled in Cinema 4D.
Projected video edited in after effects.
