Golden Wolf set us a challenge of creating a 12 second instagram promo for their new shop 'Rituals Ceremony' which also fit the 1920x1080 screen size. The brand focused on the intersection of ancient rituals and modern habits. I choose to focus on the rituals we carry out everyday due to both conscious and subconscious superstitions, from not walking over three drains to not crossing the path of a black cat. We carry out these rituals which have existed for many years, despite not knowing where they come from or why they are deemed unlucky still, even in our modern society. The 12 second clip follows the journey of the character Bob, a candle available to buy, as he discovers the alternate universes that follow as he crosses over the dimension beneath three drains.
